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Within delegated authority, the Public Information Officer (Web and Social Media) will be responsible for the following duties:
- Enhances UNCTAD's digital outreach through the web, (unctad.org) and state-of-the art social media applications. This is done through: - developing digital communications campaigns to publicize major UNCTAD events, publications and findings, in coordination with substantive divisions and CIO units; - Overseeing electronic content management for unctad.org and its language versions; - Providing a liaison function between the content providers and the technical development team to ensure optimal functionality for accessibility of content on the main website and the UNCTAD substantive divisions' sub-sites; - Building-up photo and video content on unctad.org and other platforms; - Digital brand positioning and improvements to the workflows.
- Ensures that UNCTAD's work is promoted through timely, newsworthy and quality on-line content. This is done through: - Initiating and drafting web and social media content according to established editorial standards; - Editing house-wide draft inputs; - Coordinating all actions required for the timely publishing of web and social media content; - Assisting Chief, CIO in enforcing web editorial standards and social media governance.
- Provides advice to the Chief, CIO and the OSG on technical and content improvements to web and social media applications. This is done through: - Researching and identifying new features and functionalities for public-facing web operations; - Assessing existing social media applications (Facebook, Twitter, YouTube, Flickr, LinkedIn, Instagram) and recommending new platforms to increase audience and influence; - Continuously monitoring web and social media content and impact using metrics and sharing findings and recommendations with management and content providers; - Recommending improvements to web editorial standards, social media governance and the online communications strategy; - Regularly liaising with web and social media officers from other UN agencies to keep abreast of UN web and social media developments and governance standards.
-Enhances house-wide understanding and effective use of online and social media communication. This is done through: - Organizing informal, small group briefing sessions to UNCTAD staff; - Assisting content providers to translate complex information into effective social media communication; - Providing strategic guidance to a small team in the web and social media unit, and peers in UNCTAD’s substantive divisions, on appropriate communications tools; - Acting as social media focal point for divisions and services; -Participating in UNCTAD's Communications Group to advise on web content priorities and effective applications.
-Performs other related duties as required.
Knowledge of current information and communications technologies, business strategies and trends related to web and social media. Ability to rapidly analyze and integrate diverse information from varied sources. Knowledge of the full range of communications approaches, tools, and methodologies essential to planning and executing effective campaigns. Ability to handle sensitive situations diplomatically with target audiences and cultivate productive relationships. Shows pride in work and in achievements; demonstrates professional competence and mastery of subject matter; is conscientious and efficient in meeting commitments, observing deadlines and achieving results; is motivated by professional rather than personal concerns; shows persistence when faced with difficult problems or challenges; remains calm in stressful situations. Takes responsibility for incorporating gender perspectives and ensuring the equal participation of women and men in all areas of work.
Speaks and writes clearly and effectively; listens to others, correctly interprets messages from others and responds appropriately; asks questions to clarify, and exhibits interest in having two-way communication; tailors language, tone, style and format to match audience; demonstrates openness in sharing information and keeping people informed.
PLANNING AND ORGANIZING:
Develops clear goals that are consistent with agreed strategies; identifies priority activities and assignments; adjusts priorities as required; allocates appropriate amount of time and resources for completing work; foresees risks and allows for contingencies when planning; monitors and adjusts plans and actions as necessary; uses time efficiently.
Considers all those to whom services are provided to be "clients" and seeks to see things from clients' point of view; establishes and maintains productive partnerships with clients by gaining their trust and respect; identifies clients' needs and matches them to appropriate solutions; monitors ongoing developments inside and outside the clients' environment to keep informed and anticipate problems; keeps clients informed of progress or setbacks in projects; meets timeline for delivery of products or services to client.
Advanced university degree (Masters' degree or equivalent degree) in journalism, communications, information management, economics, social sciences or another related field is required. A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
A minimum of five (5) years of experience in journalism, communications, information management, economics or another related field, with at least one year within an international organization, is required. Hands-on web and social media experience is required. Experience in developing policies and standards in web content creation and social media governance is required. Experience in creating audiovisual content and graphics is desirable.
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